scott wolf
associate creative director / writer
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JD Power - Up

Things are looking up for Chevrolet

Four Chevy vehicles in four different classes were awarded Most Dependable by J.D. Power in 2016. Instead of shooting running footage, we decided it'd be cooler to have them rise out of the ground one-by-one on a 5-story, custom-built car elevator.

 

The Set Build

Cool time lapse of the set build. Shot in a blimp hangar in Tustin, California. This is actually the Coachella main stage that we borrowed.