scott wolf
associate creative director / writer

Malibu - Vehicle Recognition

Hey, you! In that Nissan Altima...

When launching the all-new Malibu, Chevrolet faced a challenge. A flood of competitors in the mid-sized market meant that the Malibu message was being lost in the crowd. To combat this, we launched the USA’s first vehicle recognition Out of Home campaign. Specially fitted cameras on key highways honed in on competitive approaching vehicles, and hand-delivered personalized messages on OOH billboards 1000ft down the road.