#DayItForward

If you had 24 extra hours to do something nice for someone who deserves it, what would you do? We used Leap Day as an opportunity in 2016 to surprise a handful of people who were deserving of a little extra love. The campaign leaped beyond just the one day activation - and turned into a movement for other great moments using #DayItForward - which was the campaign idea and tag I came up with.