scott wolf
associate creative director
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Silverado - Strong

Silverado vs. F-150

With an aluminum truck bed, the Ford F-150 was suddenly lighter and faster, with increased towing power & fuel efficiency. But was it stronger? The Chevy Silverado was inclined to think not. In order to prove steel is still the stronger choice for a truck bed over aluminum, we performed two drop-style experiments in front of real truck guys - and literally poked holes in Ford's aluminum campaign.


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The Awards

2017 Bronze Effie


The Case Study

 

The Parody