scott wolf
associate creative director / writer

Silverado - Strong

Silverado vs. F-150

With an aluminum truck bed, the Ford F-150 was suddenly lighter and faster, with increased towing power & fuel efficiency. But was it stronger? The Chevy Silverado was inclined to think not. In order to prove steel is still the stronger choice for a truck bed over aluminum, we performed two drop-style experiments in front of real truck guys - and literally poked holes in Ford's aluminum campaign.


The Awards

2017 Bronze Effie

The Case Study


The Parody